Scott Belsky, Chief Product Officer at Adobe, revealed a helpful mantra on Tim Ferriss' latest podcast:
Do your fucking job.
Too often I have found myself putting off or shying away from the hard parts of my work. One benefit of being a bootstrapping entrepreneur is that I no longer have the choice.
Don't want to fire that contractor that is not delivering? Kari, do your fucking job.
Timid around making the sales ask for fear of rejection? Kari, do your fucking job.
Nervous about pitching to a packed house? Kari, do your fucking job.
This mantra helps me push through the discomfort, and honestly, it feels so great at the other end. So today, step into the uneasiness, look in the mirror, and tell yourself: Do your fucking job.