As a busy founder, I’m always looking for ways to stop myself from being the bottleneck. Enter 'Even Over' statements: simple heuristics to help guide your team’s decisions without you.
These statements lay out the outcomes you want and what you are willing to give up for those. For example:
User growth even over revenue growth
Best in class customer service even over best in class product features
Star teams even over star players
To create yours, follow these steps:
Brainstorm the positive outcomes and things your team values most.
For each positive, get specific about the tradeoff likely required, expressed as a positive outcome, too. (e.g., A hefty profit margin even over a competitive price point). A strong 'Even Over' statement must feel like you are sacrificing something.
Vote and rank down to five.