As a busy founder, I’m always looking for ways to stop myself from being the bottleneck. Enter 'Even Over' statements: simple heuristics to help guide your team’s decisions without you.
These statements lay out the outcomes you want and what you are willing to give up for those. For example:
User growth even over revenue growth
Best in class customer service even over best in class product features
Star teams even over star players
To create yours, follow these steps:
Brainstorm the positive outcomes and things your team values most.
For each positive, get specific about the tradeoff likely required, expressed as a positive outcome, too. (e.g., A hefty profit margin even over a competitive price point). A strong 'Even Over' statement must feel like you are sacrificing something.
Vote and rank down to five.
Yes, this works for your team, but it also works for your family or your work-life balance. Know what you stand for even over having the freedom to wing it. #productivity #career
