Pink or blue?

My good friend, Nayef Zarrour, gave me a good tip recently. When a female friend comes to him upset, he asks, “Do you want a pink or a blue response?”


A pink response is to hold space and be there for her. A blue one is to hop into solving mode. This shorthand helps you ask for what you need.


They might be a good set of code words to teach the people in your life.