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Pay Attention to Your Defaults

We are far more likely to go with whatever the default option is. For example, in countries where people are automatically opted-in to organ donation, 90% are organ donors, compared to 15% in the opt-out nations.

So, today’s tip: shake up your defaults, especially around what you add to your plate. Try defaulting to a ‘no’ and then work on convincing yourself to a ‘yes’ versus the other way around.

What does adding this little bit of friction do for you?


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