We are far more likely to go with whatever the default option is. For example, in countries where people are automatically opted-in to organ donation, 90% are organ donors, compared to 15% in the opt-out nations.
So, today’s tip: shake up your defaults, especially around what you add to your plate. Try defaulting to a ‘no’ and then work on convincing yourself to a ‘yes’ versus the other way around.
What does adding this little bit of friction do for you?
